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Hivemapper

Branding +
Building a Brand

Building a Brand

Hivemapper is a decentralized, ever-updating map built by people, using the world’s first crypto-mining dashcam, representing a fundamental shift in how maps are built and who has ownership of them.

Being the sole creative for an early-stage startup, I had the opportunity to build a visual identity for Hivemapper while simultaneously working on all marketing, product, and web design projects. I also created friendly illustrations and infographics to help explain the company and make the brand more relatable.

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