Many San Franciscans dream of transforming under-or-ill-used areas in their neighborhoods—from alleys to parking spaces, streets to rooftops—into joyful public spaces where people can come together. To make this a reality, The San Francisco Planning Department created an initiative called Groundplay and brought me on to help concept and create the logo, branding, lettering, and illustrations to be used on the website and outreach materials.
Many San Franciscans dream of transforming under-or-ill-used areas in their neighborhoods—from alleys to parking spaces, streets to rooftops—into joyful public spaces where people can come together. To make this a reality, The San Francisco Planning Department created an initiative called Groundplay and brought me on to help concept and create the logo, branding, lettering, and illustrations to be used on the website and outreach materials.