The New Wheel is a local electric bike shop in San Francisco. As part of a rebranding effort and store launch, I created a poster series along with shirt designs to be sold in their new store.
The posters feature four iconic SF landmarks portrayed in international orange, the color of the Golden Gate Bridge. The design calls for the interconnecting posters to be hung at a 30° angle, simply and elegantly demonstrating the effect of a New Wheel eBike.
Logo Design by Ashley Rocha.